What is the secret method behind planning a successful virtual event? Here are 5 steps you should follow for a successful virtual event!
The evolution of technology has given you the power to significantly lower your costs to virtual events, increase your reach globally, and position your business in an innovative way.
Whether you're planning your first virtual event or you're a virtual event specialist looking to sharpen your planning process, the real question is: What is the secret method behind planning a successful virtual event? Here are 5 steps you should follow for a successful virtual event!
Set a Clear Goal for Your Virtual Event
Sometimes people choose to do virtual activities simply because they are "different" or because they are cost effective, without clarity on how to maximize the benefit. This mistake should not be made.
Virtual events will give you the return you desire if you know how to plan them. Make a decision, write down your goal and use it to inform that goal in every decision you make. For a virtual career fair, your quantitative goal will be the number of quality candidates to retain. For a virtual trade fair, it will be the number of conversations converted into sales. For a virtual university open day, there will be a potential number of students. Make sure you communicate this number clearly to other team members to support their decision making.
Involve Your Partners In The Event
The importance of early involvement of partners in the virtual event planning process cannot be underestimated. If they have never attended a virtual event before, most likely they will not be familiar with what is required of them. Get your virtual event partners involved quickly. At a job fair, for example, you need to make sure that a large number of employers are informed, informed and trained about what they need to do and the materials they need to prepare well in advance. Do not forget to send a notification to your departments that you are organizing a virtual career fair. Similarly, when you host an online trade fair, be sure to include your sellers in the information.
Set a Smart Date for Virtual Event
You may be familiar with the dependence of the market value of real estate on location. Similarly, the success of the virtual activity depends entirely on timing. A small and useful list of dates to avoid: long weekends, holidays or election Do some research beforehand and ask a colleague to confirm the date. Also, avoid going for longer events. It appears that the acceleration and the effect achieved with a smaller activity (1-3 days) is much greater than the longer one (1-2 weeks). Second, it will stretch and exhaust both you and your participants with little increasing value. However, short ones will create great power in a short time.
Maximize Your Channels to Market Your Virtual Event
Now that your date and goals are in place, and your stakeholders are involved, you need to think about how to get participants to sign up. Improve your strategy, maximize your existing marketing channels such as social media, email marketing lists and your website. Create your landing pages that accurately convey what you are offering. Choose a catchy headline, use relevant images, and most importantly, think you can persuade people to spread the news.
Every event organizer knows that events move dynamic and fast. The key to keeping virtual event scheduling running smoothly and effectively is to think of it as a physical event in which technology is nothing more than a single component.
Leave Opportunity to Troubleshoot Problems
No matter how great an event is, as a host, you always have to meet the potential for technology to trouble. Make sure the event platform offers you a troubleshooting team or a proactive help desk that can respond at any time during the event.
Reach Your Target Audience with Virtual Events
With the virtual event platform offered by Endless Fairs, organize your event with a special design online and reach your target audience from all over the world. Contact us now for detailed information!